Andrew Crimer

240 Crown St, 6J, Brooklyn NY 11225

(978) 870 6233

andrew.crimer@gmail.com

Download résumé

Work Samples

LaurenLeibowitz.com: A simple, responsive one pager, with sticky nav bar and smooth scroll to sections.

"What is Kindling?": A 30-second, hand-drawn, cel-style spot to introduce the software to new website visitors.

"The New Brownstoner": An intro to the redesigned website, including light feature demos

Résumé

Work Experience

Brownstoner Product Marketing Manager
January 2016 to September 2016

  • Lead marketing strategy for user acquisition, new and expanding business, and customer success related to all Brownstoner.com products, including development and introduction of new products for all audiences (B2B and B2C).
  • Produce all copy, emails, and notifications for Brownstoner.com, including building and optimizing landing pages.
  • Develop, implement, and own all marketing and UX analytics efforts.
  • Overhaul, automate, and scale existing business and customer nurturing practices (resulting in 2-3x increase in leads to advertisers through Services product), and contribute to sales strategy and churn reduction efforts.
  • Oversee social media marketing coordinator and develop social media marketing strategy.
  • Produce sales and marketing collateral, including video/audio production, web, graphics, and written content marketing.
  • Manage Salesforce.com, Zapier, Recurly and Mailchimp software accounts and integrations.

Marketing Manager
September 2014 to present

  • Ownership of all marketing efforts and channels, including both direct and automated email, social, copywriting and editing, strategy, advertising, and content production for blog/graphics video, resulting in 260% increase in overall conversion rate across fourteen months.
  • Oversee marketing experiments in coordination with Business Development and Design from pitch through execution to reporting.
  • Plan, storyboard, script, perform audio engineering for, and complete post-production of live interview-style videos, live demo-style videos, and customer case study videos, plus complete production from storyboard to final cut of animated video.
  • Conceive and oversee content marketing strategy, including writing and editing, as well as managing blog publishing schedule and facilitating company-wide contributions.
  • Contribute to company/product marketing website redesign project, including ownership of SEO and copy, as well as conversion and nurturing strategy.
  • Act as release manager for website under continuous delivery.
  • Manage HubSpot, Salesforce.com, and Mailchimp software accounts and integrations.
  • Generate and maintain various purpose-built email lists by reconciling third-party CRMs with bespoke internal software.

Writer and Strategist
October 2012 to September 2014

  • Executed PR campaigns for both profit and nonprofit clients across all relevant social, press, online, and print media, including web and print design efforts from mock to execution.
  • Created company Wordpress, customized php and CSS, and maintained content and SEO.

Smarterer
Boston

Marketing Assistant
April 2012 to September 2012

  • Generated written and infographic content, building brand awareness via shareable value.
  • Supported marketing initiatives from brainstorm to execution, from B2B to guerilla efforts.
  • Assisted and monitored key metrics, analytics, paid search campaigns, and email outreach.
  • Piloted ebook content marketing program, including writing, design, layout, and publishing.

Freelance
Boston and New York

Web Designer and Writer
October 2011 to present

  • Create client-specified web, graphic design, and written products, from copy to code.

Co-Curricular and Leadership

Student Activities Council
Connecticut College

Concert Chair
September 2009 to May 2011

  • Organized, booked, executed, and promoted both a weekly concert series, increasing average weekly attendance from 10 people to 60 through rebranding and social media avenues, and a school-wide year-end concert.

Musicians Organized for Band Rights on Campus

President / PR
September 2009 to May 2011

  • Planned and ran monthly band showcases, including negotiating with venues and publicizing events through social media and fliers.

The College Voice
Connecticut College

Staff Writer
September 2009 to May 2011

  • Pitched, researched, and wrote local news, opinions, and arts articles.
  • Edited other writers' articles for content, layout and substance.

Community Service

Roth Writing Center
Connecticut College

Writing Tutor
September 2009 to May 2010

  • Workshopped writing for students across all majors to improve coherency and competence.

Tutor
September 2008 to May 2009

  • Tutored local magnet students in AP Biology, Chemistry, Algebra I & II, and Geometry

Education

Connecticut College
New London, CT

English major / Film Studies minor
conferred May 2011

Commonwealth Honors College
UMass Amherst, Amherst MA

English
September 2007 to May 2008

Skills

Marketing

  • Google AdWords
  • Google Analytics
  • SEO
  • Social Media
  • Structured Data
  • HubSpot
  • Salesforce
  • MailChimp

Design and Media

  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Adobe Premiere
  • Adobe Audition
  • Apple FinalCut
  • Avid ProTools
  • WordPress

Languages

  • English
  • HTML
  • CSS
  • JavaScript
  • jQuery
  • Google
  • Some Spanish
  • Can sometimes figure out php

Want to work together?