Andrew Crimer

240 Crown St, 6J, Brooklyn NY 11225

(978) 870 6233

Download résumé

Work Samples A simple, responsive one pager, with sticky nav bar and smooth scroll to sections.

"What is Kindling?": A 30-second, hand-drawn, cel-style spot to introduce the software to new website visitors.

"The New Brownstoner": An intro to the redesigned website, including light feature demos


Work Experience

Brownstoner Product Marketing Manager
January 2016 to September 2016

  • Lead marketing strategy for user acquisition, new and expanding business, and customer success related to all products, including development and introduction of new products for all audiences (B2B and B2C).
  • Produce all copy, emails, and notifications for, including building and optimizing landing pages.
  • Develop, implement, and own all marketing and UX analytics efforts.
  • Overhaul, automate, and scale existing business and customer nurturing practices (resulting in 2-3x increase in leads to advertisers through Services product), and contribute to sales strategy and churn reduction efforts.
  • Oversee social media marketing coordinator and develop social media marketing strategy.
  • Produce sales and marketing collateral, including video/audio production, web, graphics, and written content marketing.
  • Manage, Zapier, Recurly and Mailchimp software accounts and integrations.

Marketing Manager
September 2014 to present

  • Ownership of all marketing efforts and channels, including both direct and automated email, social, copywriting and editing, strategy, advertising, and content production for blog/graphics video, resulting in 260% increase in overall conversion rate across fourteen months.
  • Oversee marketing experiments in coordination with Business Development and Design from pitch through execution to reporting.
  • Plan, storyboard, script, perform audio engineering for, and complete post-production of live interview-style videos, live demo-style videos, and customer case study videos, plus complete production from storyboard to final cut of animated video.
  • Conceive and oversee content marketing strategy, including writing and editing, as well as managing blog publishing schedule and facilitating company-wide contributions.
  • Contribute to company/product marketing website redesign project, including ownership of SEO and copy, as well as conversion and nurturing strategy.
  • Act as release manager for website under continuous delivery.
  • Manage HubSpot,, and Mailchimp software accounts and integrations.
  • Generate and maintain various purpose-built email lists by reconciling third-party CRMs with bespoke internal software.

Writer and Strategist
October 2012 to September 2014

  • Executed PR campaigns for both profit and nonprofit clients across all relevant social, press, online, and print media, including web and print design efforts from mock to execution.
  • Created company Wordpress, customized php and CSS, and maintained content and SEO.


Marketing Assistant
April 2012 to September 2012

  • Generated written and infographic content, building brand awareness via shareable value.
  • Supported marketing initiatives from brainstorm to execution, from B2B to guerilla efforts.
  • Assisted and monitored key metrics, analytics, paid search campaigns, and email outreach.
  • Piloted ebook content marketing program, including writing, design, layout, and publishing.

Boston and New York

Web Designer and Writer
October 2011 to present

  • Create client-specified web, graphic design, and written products, from copy to code.

Co-Curricular and Leadership

Student Activities Council
Connecticut College

Concert Chair
September 2009 to May 2011

  • Organized, booked, executed, and promoted both a weekly concert series, increasing average weekly attendance from 10 people to 60 through rebranding and social media avenues, and a school-wide year-end concert.

Musicians Organized for Band Rights on Campus

President / PR
September 2009 to May 2011

  • Planned and ran monthly band showcases, including negotiating with venues and publicizing events through social media and fliers.

The College Voice
Connecticut College

Staff Writer
September 2009 to May 2011

  • Pitched, researched, and wrote local news, opinions, and arts articles.
  • Edited other writers' articles for content, layout and substance.

Community Service

Roth Writing Center
Connecticut College

Writing Tutor
September 2009 to May 2010

  • Workshopped writing for students across all majors to improve coherency and competence.

September 2008 to May 2009

  • Tutored local magnet students in AP Biology, Chemistry, Algebra I & II, and Geometry


Connecticut College
New London, CT

English major / Film Studies minor
conferred May 2011

Commonwealth Honors College
UMass Amherst, Amherst MA

September 2007 to May 2008



  • Google AdWords
  • Google Analytics
  • SEO
  • Social Media
  • Structured Data
  • HubSpot
  • Salesforce
  • MailChimp

Design and Media

  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Adobe Premiere
  • Adobe Audition
  • Apple FinalCut
  • Avid ProTools
  • WordPress


  • English
  • HTML
  • CSS
  • JavaScript
  • jQuery
  • Google
  • Some Spanish
  • Can sometimes figure out php

Want to work together?